Cédric Hounnou reveals the impact of social media on political communication in Benin

Cédric Hounnou, a researcher at the University of Strasbourg, has revealed how social media is transforming political communication in Benin, focusing on sustainable development issues. His thesis, defended in 2024, emphasizes that political discourse is adapting to the growing expectations of citizens, particularly young people, who demand more transparency and accountability from their leaders.

Cédric Hounnou's research, within the LISEC laboratory, takes place in a context where social media is redefining political interactions in Benin. By analyzing discourse on Facebook, he highlights how these platforms influence citizens' concerns, particularly regarding poverty and the environment, revealing a new space for expression for the political class.

Hounnou has identified that young people, representing a significant portion of the population, are particularly active on social media. This dynamic has led to an increased emphasis on social issues, often at the expense of environmental concerns. Although precise figures are not available, qualitative analysis of the discourse shows a significant evolution in political communication.

The results of this research have strategic implications for decision-makers. It is recommended to leverage social media to strengthen political communication and promote sustainable development. Political actors must actively engage with citizens on these platforms to meet their growing expectations for transparency and accountability.

« « Young Beninese, who are very active on social media, demand more transparent and responsible political communication, » says Cédric Hounnou. »

« « Cédric Hounnou's study offers valuable insights for decision-makers looking to enhance citizen engagement through social media, » emphasizes the Lektaris team. »